---
title: Why Are My Emails Going to Spam?
description: "Email providers assess sender reputation, authentication, content and recipient behaviour when deciding where to place a message. ## Common Causes - Missing or incorrect SPF, DKIM or DMARC records. - Compromised mailbox sending spam. - New domain or IP reputation.…"
url: "https://vertico.co.zw/docs/why-are-my-emails-going-to-spam/"
updated: "2026-07-23"
category: Email
---

# Why Are My Emails Going to Spam?

Email providers assess sender reputation, authentication, content and recipient behaviour when deciding where to place a message.

## Common Causes

- Missing or incorrect SPF, DKIM or DMARC records.
- Compromised mailbox sending spam.
- New domain or IP reputation.
- Too many marketing messages sent without consent.
- Misleading subjects or excessive links.
- High bounce or complaint rates.
- Recipients rarely opening or replying.

## What to Check

1. Change the mailbox password if compromise is suspected.
2. Confirm SPF and DKIM are valid.
3. Send a normal test email with simple content.
4. Ask the recipient to mark the message as not spam.
5. Avoid sending bulk campaigns from a normal mailbox.

## Long-Term Improvement

Use permission-based mailing lists, keep contact data clean and send marketing campaigns through a suitable email marketing platform.

## Need Help?

If you still need assistance, open a support ticket through your Vertico client account and include the affected domain or email address, a screenshot of the error, and the approximate time the problem occurred. Never send passwords by email or support ticket.